Welcome to the website of Loroch GmbH and thank you for your interest in our company and our products and services. We take your data privacy seriously and want to make sure that you can use our website with confidence. Throughout the entire business process, we place great importance on protecting your privacy when processing personal data. This is why the following notice explains what data we gather through our website and how this is used. By continuing to use our website, you are confirming your acceptance of the following data protection policy.

Loroch GmbH is the operator of the international website in its entirety. Please note that our website can contain links to other websites that are not covered by this Data Protection Statement.

Data protection officer

Our data protection officer is available to help answer any questions you may have regarding data protection. Simply e-mail on datenschutz@loroch.de. Our general contact information can be found on the Imprint page.

Personal data

Personal data includes detailed information about personal or practical circumstances relating to an identified or identifiable person. Information relating to an identified person is any data linked to the name of the data subject or data from which the identity of the data subject can be immediately established from its content or from related references (e.g. date of birth, postal address or e-mail address). A person is deemed identifiable if their identity can be stablished either directly or by means of additional knowledge.

It is generally possible to use our website without supplying personal data. If personal data is collected on our pages, this is always done on a voluntary basis wherever possible. This data is not passed on to third parties without your express consent.

Server log files

Every time somebody visits the website, the web browser transmits the user’s access data, which is automatically saved in files called “server log files”.

This information comprises:

• Browser type/browser version
• Operating system used
• Referrer URL
• Host name of the computer accessing the page
• Time of server request

This data cannot be associated with specific individuals. This data is not consolidated with other data sources. We reserve the right to subsequently check this data if specific indications of illegal use become known to us.


The website uses what are known as cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our service more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. They do not contain any personal data.

Most of the cookies we use are what are known as “session cookies”. They are automatically deleted once you leave our website. Other cookies remain saved on your terminal until you delete them. These cookies make it possible for us to recognize your browser the next time you visit our site.

You can configure the settings for your browser to inform you if a website places cookies in it. You can also use this option to allow cookies on a case-by-case basis only, prohibit cookies from being saved in certain cases or in general and
activate a function for automatically deleting cookies when you close your browser. Deactivating cookies may restrict the functionality of this website. In some circumstances, you will no longer be able to use certain functions or access certain sections of the website.

Obligatory cookies

fe_typo_user, PHPSESSID:
Session data (session cookies) must be saved. This data is essential for various modules, such as user login, the product finder and language selection.

cua, PIWIK_ses.1.c8d1:
This saves your preference for accepting cookies.

Cookies from third-party providers

The Loroch GmbH website uses services provided by third-parties who may also place cookies in your browser. These include YouTube and Facebook for recommending pages in social networks and the RSS feed service for subscribing to newsletters. These functions are labeled individually and are initially deactivated when pages are loaded.

By activating them, you accept the data protection provisions of the respective provider. Loroch GmbH is not responsible for the content of third-party websites or for the way in which third-party providers process your data. Sole esponsibility lies with the third-party provider in question. Loroch GmbH is not liable for any damage that may be caused.

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are saved on your computer, to analyze your use of the website. The information generated by the
cookie as to how you use this website is generally transferred to a Google server in the USA, where it is saved. If IP anonymization is activated on this website, Google will, however, shorten your IP address within member states of the
European Union or in other states which are party to the agreement within the European Economic Area.

Only in exceptional circumstances will the full IP address be sent to a Google server in the USA, where it will be shortened. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports about website activities, and provide the website operator with further services associated with website and Internet usage.

Please note that Google Analytics has been extended with code “anonymizeIp();”
on this website in order to guarantee the anonymized recording of IP addresses (IP masking).

Google does not combine the IP address taken from your browser within the scope of Google Analytics with any other data. You can prevent cookies from being saved by changing a setting in your browser software; please note, however, that if you do so, the full scope of the functions on this website may no longer be available.

You can also prevent the data generated by the cookie related to your use of the website (incl. your IP address) from being sent to and processed by Google by downloading and installing the browser plugin available under the following link.


You can also prevent data from being recorded by Google Analytics by clicking on the following link. An opt-out cookie will be applied, which will prevent the future recording of your data when you visit this website:


Google Tag Manager

This website uses Google Tag Manager. This service is used to manage website tags via a single interface. Google Tag Manager implements tags only. That is to say, it does not place any cookies on your computer and it does not capture any
personal data. Google Tag Manager does activate other tags that may, in turn, capture data, but Google Tag Manager does not itself access this data. If a deactivation is carried out at domain or cookie level, it remains in place for all
tracking tags, provided these are implemented with Google Tag Manager. For more information on Google Tag Manager, visit:

Google web fonts

This page uses what are known as “web fonts” to display text. These are provided by Google (http://www.google.com/webfonts/). Consequently, when you access our website, your browser loads the required web font onto your browser cache.

This is necessary for your browser to display our text in the optimum format. If your browser does not support this function, a standard font from your computer will be used to display the text. For more detailed information on Google web fonts, visit https://developers.google.com/fonts/faq?hl=de-DE&csw=1 General information regarding Google’s data protection policy can be found at https://policies.google.com/privacy/


We operate the latest technical measures to guarantee data security, in particular to protect your personal data from the risks associated with data transmission and from being obtained by third parties. These are continually updated to meet the latest standards of technology.

Please note, however, that data transmission on the Internet (such as e-mail communication) may be affected by security vulnerabilities. It is not possible to completely protect data from being accessed by third parties. We would therefore
recommend that you send us confidential information by post only.

Using personal data


We use your information solely for the specific purposes for which you provided it; for example, processing your orders or answering your inquiries as well as to improve our services and communication with you. Your personal data will not be passed on, sold or transferred in any other way to third parties outside the Loroch GmbH, unless you have provided express consent for this or this is necessary to perform the contract or to provide a commissioned data processing service.


We use our regular Loroch GmbH newsletter to notify existing and potential customers of our offers. When you register for the newsletter, your e-mail address is stored and, with your consent, used for our own marketing purposes. You can
provide additional information to improve our personal communication with you, but this is entirely your choice. You must be aged over 16 to receive the newsletter. You must confirm this to be the case at the point of registration.

When you register, we will save your IP address in order to be able to provide proof of the registration, in cases of doubt. In order to make long-term improvements to our content, we use statistics to evaluate user behavior (e.g. newsletter was opened by 60% of recipients). We are not able to infer any information about the recipients through this process.

Newsletters are sent exclusively by us and by service providers contracted by us. You can withdraw your consent to receive the e-mail newsletter at any time. Every newsletter contains, for example, a link, through which you can withdraw your

Please be aware that receiving and/or canceling the newsletter normally incurs only the transmission costs, charged at the basic rate.


At various points, we provide a contact form that can be used to send us inquiries regarding our products and services. We gather and use the data entered on this form solely in order to contact you as per your request, to send you information material or, in the case of commercial inquiries, for marketing purposes, provided this is permissible without consent.


In the case of a job application or inquiry, you provide us with the relevant personal data, such as a résumé, either by post or by e-mail. By doing so, you consent to Loroch collating, processing and using that data within the Group
for the purpose of making a decision regarding employment or responding to the inquiry. Your data is treated as confidential. It will not be passed on to third parties without your express consent. When the application process is complete or if you withdraw your application, the data you have transferred in relation to the application will be erased in accordance with the applicable regulations. Should we have no suitable vacancy to offer you at present, but believe your
application could be of interest to us at a later date, we will gladly offer to save your application for a longer period. You are welcome to take the proactive step of providing your written consent to this during the course of the application process. Otherwise, we will send you a separate e-mail or postal correspondence requesting your consent for your data to be saved. You can withdraw this consent at any time, whereupon your data will be immediately and irretrievably erased.

Your rights

You are entitled to request information at any time regarding the data we have saved relating to you and regarding the parties to whom this personal data has been transferred. You have the right to make amendments, if the data we hold that relates to you is incorrect or incomplete. You can also request that your personal data is erased, provided the processing is not required in order to exercise the right to freedom of expression and information, to fulfill a legal obligation, to assert, exercise or defend legal claims or is in the public interest. We will immediately fulfill any such erasure request, while of course also complying with any legal retention regulations that apply. If we use your data on the basis of your consent, you can withdraw this consent at any time. Once the consent is withdrawn, we will no longer use your data for that particular purpose. For all information requests, inquiries, erasure applications, etc. or objections to
data processing, please contact our data protection officer using the contact details provided. You can, of course, always contact the relevant supervisory authorities as well. However, it would be preferable to us if you would speak with
us first, so that we can together clarify any possible confusion or uncertainty.

Applicable law

The website is managed by Loroch GmbH. These conditions are subject to the law of the Federal Republic of Germany. The place of jurisdiction for all disputes for commercial agents is Ulm, Federal Republic of Germany. Loroch GmbH is
unwilling to make any statements about whether the content of this website is suitable for use outside the Federal Republic of Germany or whether accessing the content of this website is permitted from outside the Federal Republic of
Germany; you access this website on your own initiative and at your own risk. The user themselves is responsible for complying with the applicable local law.


We hereby expressly forbid third parties from using the contact details published in accordance with the requirement for legal information to be provided to send us advertising and informative material that was not explicitly requested. The page operators expressly reserve the right to take legal action if they are sent unsolicited promotional material, such as in spam e-mails.